Facebook & Instagram
Want to become a Facebook and Instagram Ads expert? Join us for this 100% practical Ads Manager training where you will learn how to publish and purchase ads effectively on the Facebook & Instagram Ad platform.
Ads Manager is an ads creation tool to advertise on Facebook or Instagram. This is a REQUIRED skill for anyone with a product, service, brand, or public figure they need to promote on Social Media!
Topics we'll cover include:
Building solid and effective Ad strategies, from organic to paid content.
Using Audience Insights to define your target demographic.
Saved (Interest-based targeting).
Custom (Using the Facebook pixel, Uploading an email database & Engagement Retargeting).
LookAlikes (Creating LookAlikes from Custom Audiences).
How to create Objective-based ads from Awareness, Consideration and Traffic Generation phases.
How to create Instagram Story Ads.
Generating Video engagement Ads.
Promoting your Facebook or Instagram page with Ads to increase your following.
Learn about the new Campaign budget optimization feature so you don’t waste money anymore.
How to write Ad Copy that sells.
How to do A/B testing.
How to do ad campaign Optimization while your ads are still running.
Ad tracking & reporting.
Resource list of helpful information regarding Instagram & Facebook’s future roadmap.
HIRED BY LEADING COMPANIES INCLUDING:
The most trusted and recognized Digital Marketing Training in South Florida.
ABOUT THIS TRAINING
DURATION: 5 hours.
LEVEL: Beginner / Intermediate. No prior experience necessary.
PRE-REQUISITE: Must have a Facebook Business Profile.
GROUP REGISTRATION FEE: $3,500.
WHO IS THIS COURSE FOR?
Business owners & Entrepreneurs.
Online marketers and marketing reps.
Agencies & Brands.
ANYONE looking to MASTER Facebook & Instagram Ads.
ANYONE looking for the most highly targeted and effective advertising strategies in Marketing!
MEET YOUR TRAINER
Carole is one of the leading experts in Digital Marketing in South Florida, and has over 20 years of experience working for Fortune 500 Companies. With her work in senior roles at Swatch Group, Viacom, NBC Universal, FremantleMedia, and Warner Bros., she combines a thorough knowledge and expertise on how to integrate Digital Marketing Strategies for business success.
While at Swatch Group, she collaborated with the NBA, Macy's, GQ Magazine and Tourneau in the company's key digital marketing campaigns and partnerships. Since founding The Digital Buzz, Carole has worked with numerous businesses, non-profits, and organizations to launch, optimize, and manage more than $20 million in Facebook and Instagram advertising campaigns.
Carole Bardasano holds a Post-Graduate degree in Digital Marketing & Social Media from the University of San Francisco; a Certificate in Digital and Social Media Marketing from Harvard University, and is Google AdWords, Google Analytics & Facebook Blueprint Certified.
WHAT THE STUDENTS SAY
Karen Barroeta, SVP Marketing
“Carole is an amazing digital marketer. She trained our team at NBCUniversal and with her guidance, we created a solid strategy and are now ten steps ahead of our competitors.”
Rebecca Morgenthaler, Sales Manager
- Calvin Klein Watches, Swatch Group
“It's been an awesome experience working with Carole. She knows her work very well and knows how to deliver it in a quality manner. Will really love to work with her again.”
Luisa Torres, Marketing Director
- NBC Universal
"Carole has an amazing range of knowledge and experience that she brings to the class but the biggest difference between this training and so many other courses is how incredibly useful and interactive it is."